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HoUinger Corp. 
pH 8.5 



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How to Run a 
War Chest Campaign 

This folder explains how the War Chest 
Plan reduces operating expenses and great effort by 
combining the several War-fund Campaigns into one 
campaign — tells how to organize effective committees — 
how to systematize the work and simplify the records — 
how to put the plan over with the community. One of 
a series of helpful publications on business management 
issued by our "Y and E" System Planning Service 

\awman and Frbe Mfg©' 

II 

Makers of "Y and E" Record Forms, Indexing Systems, Filing Equipment 

ROCHESTER, N. Y, 

Branches and other representatives elsewhere 




Copyrighted, 1918, by Yatvman and Erbe Mfg. Co. 

Oiving to its peculiar and valuable nature, the information here given must be considered 

Confidential as luetl as Copyrighted 



Form 3022-lOM-GR 




A few views taken around Rochester during the War Chest campaign. 
All lamp posts and many buildings were placarded. 



©C!.A5(11608 



AUG 30 1918 



M^O I 



How to Run a War Chest Campaign 

The Plan. The Organization 
The Equipment. The Actual Work 



^ I ^HE War Chest is a community fund raised at one time, out of 
which will be given all the city's war reliefs — such as Red Cross, 
Y. M. C. A., Knights of Columbus, Jewish War Relief, Salvation 
Army, etc.; in some cases it includes local hospitals and other 
public charities. The War Chest does away with the large number 
of soliciting campaigns previously found necessary, and through the 
publicity given equalizes the proportionate sharing of the responsi- 
bility of support for these organizations. Although the plan is new, 
a number of cities, counties and villages have already tried it with 
complete success. For the benefit of other cities, we publish this 
folder, showing the best information on the subject as yet available. 

We are prepared to furnish at moderate prices "Y and E" record- 
filing equipment or 
record forms, cards, 
etc., for War Chest 
Campaigns either as 
shown here or of spe- 
cial design. Special 
advisory service will be 
gladly given without 
charge, and to the 
best of our ability. 




REQ. U.S. PAT. OFF. 



Rochester Patriotic and Community Fund, Inc. 

Ptrmancni Hcadgujrlcr.s. Th.iJ Floor Alluuic. Bank BuiIilinK 
Campaign Hcadquancr^i, May ii). J7. Chamber of Commerce Banquel Hall 



Jjly 16, 19ie. 



Co.itldMnt 

Thoro lo no doubt that the prelL^lnaiy study 
and lUvootlGOtlon icsdo by your ^yataa Servica raira- 
santatiTae e.-aro of liTnOQaa valua to ua In our propa- 
ratlon of tho record ayatan-.a uaed In our War Chaat 
Campalsn. 

Tha Rocheatar »er Chaat waa a auccoaa bayoad 
our hlf;haot axfectatl ana. Soma of thin auccoaa waa 
undoubtedly d.io to tha ii^rfaot arraajaaonta mada In 
advanco of tha oa-paltjn. Vour idoaa for tho syotom 
or fladco caraa, ladder carda, Indoxlne rr.athoda, 
filing orransartanta and other faaturaa.wara aplandld. 

iny city coatomplatlnc a War Choat would do wall 
to carafully oonaldor iho filing ayatama uaad by ua In 
our cmpiten. 




How to Run a War Chest Campaign 



How to Plan the Organization 

The War Chest as a plan for a community is a 
very recent development. The idea upon which it 
is based is a combination of war subscription cam- 
paigns. Practically every commvmity in the United 
States has been obliged to conduct numerous cam- 
paigns since the war began for money-raising pur- 
poses for the Y. M. C. A., Y. W. C. A., Red 
Cross, Knights of Columbus, Jewish War Relief, 
etc., etc. 

These campaigns have always been institutional ; 
that is, the management and interest of the cam- 
paign has had to do with the particular institution 
for which the campaign was conducted. 



A War Chest is a pooling of institutional interests 
by enlisting all the agencies of a community for 
one purpose and uniting them into one big organ- 
ization. Any plan, therefore, for the system or 
record-keeping side of the War Chest campaign 
must be bigger and broader than any plan used 
for any of the single activities. 

The War Chest comprehends every member of 
the communit}^ It is as general in its scope and 
purposes as any public utility. The very first step, 
therefore, in the launching of a War Chest Cam- 
paign is an organization chart which will provide 
a space for every phase of the community's business, 
social and industrial life. Fig. 1 shows a chart of 
the organization. 



LIST or 

PROMINENT 
BANKERS, 
BUSINESS MEN, 
MERCHANTS , 
CAPITALISTS, 
ETC. 



TREASURER 
ASSISTANT TREASURER 



OFFICE MANAGER 
AND FORCt 



DIRECTORS 



MAYOR 

PRESIDENT 
lif Vice PRESIDENT 
2r^. VICE PRESIDENT 

TREASURER 

ASSISTANT TRCASURtR 

SECRETARY 



executive: committee 



PPE5IDENT AS CHAIRMAN 

TPEASuRER 

HEAD OrEUMET COMMITTEE 

1/JDIVlDUAL SUBSCRlBEffS DIVISION 

FACTORY EMPLOYE DIVISION 

RETAIL EMPLWt DIVISION 

UTILITY EMPLOYE DIVISION 

PUBLIC EMPLOYE DIVISION 

WAR SERVICE CORPS DIVISION 

COUNTY DIVISION 

SPEAKERS DIVISION 

PUBLICITY DIVISION 



CAMPAIGN MANAGER 
OR DIRECTOR 



INDlVIDUftL 

SUBSCRIBERS 

DIVISION 



40 TEAMS, 
fc MtN 
IN EACH 



FACTORY 
E MP LOVE 
DIVISION 



l?ETAIL 
EMPLOYE 
DIVISION 



■40 TEAMS 



UTILITY 
EMPLOYE 
DIVISION 



PUBLIC 
EMPLOYE. 
DIVISION 



LIST or LEADERS 

IN ALL LINES OF 

CITYS INTERESTS; 

POLITICAL , 

RELIGIOUS. 

FRATERNAL. 
LABOR 5 SOCIAL 



BUDGET COMMITTTE 

MADE UP 

OF MEN 
WHO KNOW 

LOCAL 
CHARITABLt 
INSTITUTIONS 



?o MAJORS 
60 ADJUTANTS 

rSO CAPTAINS 
600 AIDES 

3000 LItl/rtlWNR 

roR 

HtluSt TO Mouse 



MOTION PiCTUKtS 



SCuRt BOARDS 



Fig. 1— CHART OF ORGANIZATION, showing committees for 
handling individual subscriptions, industrial plants, public utilities 
and employees, retail stores, fire and police departments, etc. This 
outline may safely be used for any city's War Chest Campaign. 



AUG 30 1918 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 



Selecting Headquarters — Organizing 
the Office Force 

Just as soon as the War Chest General Com- 
mittee has been named and the Campaign Manager 
and Office Manager selected, the first problem is the 
selection of headquarters — an office of suitable size, 
centrally located, accessible to the public. This is 
very important. 

If possible, the office should be on the street floor, 
near the very heart of the community. During cam- 
paign week the working force of the office may be 
transferred to some big center of the city's life, 
such as the Chamber of Commerce office, Conven- 
tion Hall, or one of the local theatres, where the 
crowd of campaign workers can be assembled for 
reports and inspirational addresses. 

The War Chest organization means a permanent 
office force, which naturally would be somewhat 
augmented as to members during the campaign 
week, but which would comprise during the rest of 
the year a staff of people about as follows : 

Office Manager. 

Telephone Girl and Information Clerk. 

Secretary for Office Manager. 

Assistant Manager in Charge of Typists and 
Clerks. 

Typists for Checking Lists. 

Typists for Posting Ledger Cards. 

Bookkeeper for Keeping General Accounts and 
Acting as Assistant to Treasurer. 

Cashier for Taking in Payments. 



o 



o 



o 



^-1 



o 



o o o 



o o o 



o o o o o o 







-^^^ 



o 



o o o o o o 



Fig. 2. Office diagram for small comniunily. 

The office manager should be provided with a 
separate room which can be occupied by himself, 
secretary and perhaps the assistant office manager. 
The Campaign Manager will, of course, have to 
be located in this room. 










ED 
O 



=U3UC.T, 




O 








- \ 


f^;0L■i."'T• 









o 



o 



"&■?» 1 


"ISJF 




o o o o 





lONO TASlC 
Cnf:C■^l^O U&T3 







o o o o 






a 









i i 



I 



O 



o 



o 



^^ 



Fig. 3. Office diagram for large community. 

Another large room is required where the corps 
of typists and clerks will have plenty of room to 
work on the card lists. 

If possible, the telephone operator and informa- 
tion clerk should occupy a position at the entrance 
to the office so that all callers may be properly 
directed to the persons they wish to see, and those 
having no legitimate business can be courteously 
handled and sent away. Fig. 2 is a chart represent- 
ing an ideal office layout for a small War Chest 
organization. Fig. 3 represents a more complete 
layout for a larger community. 




Fig. 4. 



The Casli Register, for handling and receipting incoming 
cash. 



How to Run a War Chest Campaign 



A third room should be provided for the cashier 
and bookkeeper. It is very desirable that the cashier 
be housed in a cage similar in style to that used by 
a bank teller, provided with window and suitable 
railing so a crowd of people can be handled most 
effectively during busy hours. The use of a cash 
register for rapidly handling incoming cash and 
automatically providing a receipt is very desirable. 
Fig. 4 shows a cash register specially designed by 
the National Cash Register Co. for the use of War 
Chest Offices. 



Forms of these two cards are shown in Figs. 6 and 
7 respectively. 

A better plan than this is the use of a combined 
prospect and pledge card. (Fig. 8.) 

When ready to compile the prospect list, the 
first step is to get from the Red Cross, Y. M. C. A., 
Y. W. C. A., Knights of Columbus, and all other 
organizations which become part of the War Chest 
Association, to bring to the association office their 
subscription lists. 




Fig. 5. Plan of Cashier's Cage. 



In larger cities the War Chest cashiers use two 
and sometimes three specially designed cash registers. 
The cage should be large enough so that the book- 
keeper and the general books can be handled therein. 

Fig. 5 is a suggested arrangement for a cashier's 
cage for a small War Chest organization. 

For a larger organization the arrangement couid 
be doubled, by having two cages like the one shown, 
both in the same room and arranged side by side. 

Compiling and Using the List of 

Prospective Donors and 

Expected Pledges 

Many communities have followed the plan of 
using a 5x3 card for compiling prospects, and a 
separate card for taking pledges or subscriptions. 



In most communities the Red Cross list is the 
most representative and extensive. Taking this list 
as a starter, one prospect card should be made out 
for each name therein. By all means have these 
prospect cards typewritten. A typewritten record 
will be very much more legible. 

In every War Chest Campaign the teams 
handling the lists of individual subscribers should 
make their solicitations at the place of business except 
where an individual specifically requests that he be 
called on at home at night. In writing up the pros- 
pect cards, therefore, it is advisable to list the pros- 
pect's business address, as follows : 
Henry P. Clarkson, 

143 Prospect St., 
Dept. Mgr., Barlow Mfg. Co. 

The above street address alwavs means the busi- 



ALBANY WAH CHEST 



NAME 
ADDRESS 

Business or occupation 
RESULT OF Call 



aRO DISTRICT CAPTAIN WORKER 

E3T-THIS CARD MUST BE BETllRNED FOB PERMANENT RECOPD 



Fig- 6. Prospect's card (See also Fig. S). 



N«me Index No 

Address 

Obtained by Team No. 

Cash enclo sed herewith g 

I hrreby rnli=l aa B member ol lh= Corning rrnd Painted P«t War Che.l. inc. 

1 BBree in pay. (rom J..'y I. 1918 In Jnly I. 1919. In Parley W. Wheal. Tren.urer. nr hig aue- 

ce...rli..»l«.ll.e.nm.l -- •!="■■• 

I nrnhnrree Ihe Cnmmlllee on Dlaburiemenla nf .aid AiBoeiatlnn In expend my aubaerrplion 
toreuchporpo>e=lncidenMoltrewaraalolbemneem. bear. 
1 mnnlhlv 

The fir.l Inalallmenl. if paid opnn ihe rlnning of ihia enh.lmenl. ahallbecomirduejuly 1.1918. 
I amhon.e my employe! lo deduci one- fourlh of my monlhly aub«:iiplion each vreek and lo 
rem.l Ihe anme lo Ihe Trea.irrer. 

SIGNATURE 

Addreaa 

Employer'a Name - - 

Fig. 7. Pledge card (See also Fig. 8). 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 



Charles R.Lombard, 

201 Andrews St, 



$ 36.00 



^3(o.po 



As an evidence of r 
moral and financial interest i 
FfVD. Inc. and in considcra 



)' palriQliam and devotion lo the 
ihcohjcfisand aims of I he RocilESl 
on of the subscripliopE. of olticn. 



iu5r o( vny counto' and r 

H PATHIuncANoCOMMOM 



I ptomise to pay the sum of 



from June I, 19IS. I hereby authorize my ciiiplo>< 
The first payment to be made on July I, I91S to the Ti 

AND COUUCSITV 



i»,^ 



per Month 
(or one year 



^mJ-m/Cm 



/k 



-'-1 



3 CO 






I > 



Ulchael Andlno. 

321 Central Ave. 
Harvey & Caldwell Iron Co, 



3149 



$ 5.00 



^M.OO 



beglnnin_ 



an evidence of my patriotism and devotion to the cause o( m^ country and my 
itiancial intcrci'i in ihc objccisand aim? o( the Rochester P-vtriduc A.soCoMMUsnv 
and in consideration of the Eub&cripiion^ of others, 

per Week 
for one year 

xAc from my wages 



promise to pay the sum of 



l^r- 



I, I91S. 1 hereby at 
in the week widing Jur 



Dept 



Joseph H.Gllmore, 

624 Monroe Ave . , 
ICgr. Barton Ufg. Co. 



496 
$75.00 



As an evidence of my patriotism and devotion to the cause ol my couiiirj' and my 
iiid fin.-incial interest in the objects and aims of the RocliE5Ti:it PATrtiOTCC and Commuwitv 
Inc. and in consideration ol the subscriptions of others, 



DOLLABS 


Cf.si-, 


/o 


oo 



I promise to pay the sum of 



e year from June 1, 1918. The first payment to be made i 
of the Rochester Patriotic and Community Ft;sD, Inc. 



per Month 




•■'r" wx'^-i'N 



/k .^ ••%^^^_ 



■*5^^ 



^ 



^^^^'^-'7 '—^■'f-*^'^*-*^ ..^-w.. C2 



l-ig. 8, 
pledge 



Combination prospect and pledge cards. Three varieties are shown — employees' monthly pledge card, employees' weekly 
card, and card for general use (center). Where the company has several employee donors, the pledges can be deducted 
from the wages and paid in a lump sun. to the War Chest treasurer, as explained in the text matter. 



ness address. There is space at the bottom of the 
card for the prospect to add his home address if 
he cares to do so. 

Referring to the illustration of Form 8, you will 
note three small squares at the top left hand side 
of the card. These spaces are provided for check- 
ing purposes. After a name has been checked 
against three different lists it will generally be 
found to be accurate. The three spaces in the upper 
right hand corner of the card are to be used as fol- 
lows : 

First space provides for a consecutive number. 
In many War Chest Campaigns it has been advis- 
able to number the cards consecutively so when 
they are listed in sheets for the daily reports of the 
team captains there will he a convenient way of 
checking them. 

Second space is for a pencil memorandum of the 
amount of money the prospect has pledged to other 
causes during previous years. In checking against 
the Red Cross list, Y. M. C. A. list and others, you 
will be able to know just what amount of money 
the prospect has given to other causes. This should 
be noted in pencil. Immediately following the 
pencil figures can be another notation as to the 
amount the prospect is expected to give to the War 
Chest. 

Third space is for writing in the yearly amount 
actually given to the War Chest. 



After the Red Cross list has been transcribed on 
to Form 3 cards, the next largest list should be 
taken — generally the Y. M. C. A. list — and checked 
against the War Chest list, making out new cards 
for all names not found therein, and noting on the 
cards in the upper right hand corner the amount of 
the Y. M. C. A. subscription. 

The same procedure will be followed in tran- 
scribing the Y. W. C. A. list. Knights of Columbus 
and the other organizations. When you have 
reached this point, the War Chest list may be said 
to be fairly started on its way toward completion. 

In the city of Rochester, N. Y., during campaign 
week, a variety of colored pledge cards were used 
as follows : 

Individual sales — buff. 
Factory employees — fawn. 
Retail stores — salmon. 
Utility employees — cherry. 
Public Service employees — blue. 
War Service Corps — white. 
County towns — buff. 

Some of these cards are printed for weekly 
pledges and some for monthly. In the case of the 
cards for the stores and industrial employees, each 
one bears a line authorizing the employer to make 
the weekly or monthly deduction. 



How to Run a War Chest Campaign 




Fig. 9. Cliart of counter for placarding the prospect lists during 
the annual campaigns. 

At this point a committee should be required to 
solicit every business, social, industrial and religious 
organization in the community, copies of their direc- 
tories and lists of membership. Every name from 
every available source — the lists of directors of 
banks, business corporations, societies, even the lists 
of taxpayers, registration lists of voters, telephone 
and city directories — should be scrutinized carefully 
to make sure that every individual in the community 
is included. 

When the prospect list is completed, the cards 
should be grouped by districts. Some cities have 
followed the plan of arranging the cards by wards 
and election districts ; others have charted the city 
into arbitrary sections and grouped the cards by 
streets. 

The cards are then ready to be handed out to 
the teams of workers. 

Each group of cards should be typewritten on 
sheets of paper in original and duplicate so, that in 
case of lost cards a record remains. These vari- 
ous lists must be marked with the names of the 
teams and posted on a long counter ; then, as the 
captains of the teams report from day to day, the 
names can be checked off, and the amounts sub- 
scribed set down and totalled. The plan of counter 
for placarding the lists is suggested in Fig. 9. 

Provision for Reaching Different 

Groups of People in the 

Community 

The single underlying idea of the War Chest is 
that every individual in a community will be asked 
to pledge a certain amount of money out of his 
salary or wages per month or per week. The yearly 
amount of the pledge must not be featured during 
the solicitation for funds. The yearly amount of 
the pledge is only taken into consideration when 
the reports are received. 



A great deal of confusion can be avoided in the 
minds of the public by the adoption of some such 
slogan as the one used in the Columbus War Chest 
Campaign, of "One day's Pay Out of 31," or the 
slogan used during the Rochester War Chest Cam- 
paign of "One Hour's Pay Per Week." This keeps 
the weekly or the monthly pay day idea uppermost 
in the public mind. They come to think of their 
contributions to the War Chest not as a lump sum 
which they are willing to pay or obligate them- 
selves for a year, but as a weekly or monthly obliga- 
tion. This is a very important point in the cam- 
paign psychology. 

The pledge card (Fig. 8) is so printed that there 
cannot arise in the mind of the subscriber any doubt 
as to whether the amount he is pledging is per week, 
per month or per year. It is also printed so that 
no misinterpretation of the amount pledged can be 
possible. This is done by the use of two separate 
squares in the amount location, one for dollars and 
one for cents. 

The form of pledge card will have to vary for 
the different groups of people in the community. 
The large individual subscribers, or the great mass of 
the people, should all be required to pledge and 
pay monthly. 

Wage earners in the factories and industrial 
plant should be asked to subscribe weekly. Public 
utility employees, those working for street car com- 
panies, telephone companies, and other like organi- 
zations, receive their pay semi-monthly, and will be 
able to pay monthly. Clerks in retail stores are 
generally paid weekly and will prefer to pledge and 
pay in this manner. 




Fig. 10. Factorj' Report forms in triplicate. Actual size SJ^" 
wide X 13" long. See text. 



Illlllllllllllllllllllll 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 



How to Handle Weekly Pledges 
from Factory Groups 

An important part of the plan is a well-organized 
factory or industrial group. Every factory in town 
must be properly organized to handle the subscrip- 
tions of its employees. This pledge card is slightly 
varied (see top, right card, Fig. 8) to show the 
weekly amount pledged and the authorization to 
the employer to deduct the amount from the weekly 
salarj'. 

Each factory must keep the accounts of its own 
employees, make the deductions weekly from the 
pay-roll, and remit the amount in one sum monthly 
to the War Chest office. 

A set of special factory report forms in original, 
duplicate and triplicate, 83^" wide by 13" long, 
should be furnished by the War Chest Committee 
to every industrial plant in town whose employees 
are contributing to the War Chest Fund. (See 
Fig. 10.) As soon as the pledge cards have been 
turned in by the team divisions they should be 
arranged first by industrial plants, so that all the 
cards which have been signed up in a certain fac- 
tory, for instance, can be quickly got together. 
These pledge cards will be turned over to the fac- 
tory with a set of the three forms referred to, and 
it will be necessary for them to list all these pledge 
cards on these sheets. When the listing is completed 
the original sheet with the entire lot of pledge 
cards is sent back to the War Chest office. The 
duplicate copy of the sheet is retained by the factory 
until the end of the month, when a check, made out 
for a single sum of money, is sent to the War Chest 
Committee. The third or triplicate copy is retained 
by the factory committee as their record. 

The next month another set of three forms will 
be sent to the factory to be handled in the same way. 

All other institutions, public utilities, retail stores, 
etc., will handle their employees' subscriptions in 
the same manner, remitting monthly by single check 
to the War Chest office. 

Part of the plan for handling the War Chest con- 
tributions with the industrial group or factory com- 
mittees will be a method of taking care of new em- 
ployees and getting their subscriptions into the War 
Chest. It has been found that when a certain estab- 
lishment, store or factory, goes into the War Chest 
• 100% — i. e., every employee contributing — the em- 
ployees of that plant have a certain pride in keeping 
this 100%. Consequently they desire that every 
new employee should become a subscriber to the 



War Chest if he is not already one at the time of 
entering the employ. 

For this purpose another form of card is neces- 
sary, with the center line reading "I promise to pay 

the sum of $ per week until " The 

regular form of pledge card reads that payment will 
be made per week from the commencing date of the 
campaign. This card should bear the ending date 
— one year from the commencing date. 

Avoidance of Both Oversights and 
Duplications 

No matter how carefully a prospect list is com- 
piled there will always be a very large number of 
people in the community whose names are not 
included in the list. To catch these unlisted ones. 



Joseph H.Gilmore 

624 Monroe Ave. , 
Sept. U^r. Barton Uf^. Co. 



f 76.00 



Do Not Solicit 

the infji\ldual whose name is Hsted at the top of ttiis ca'rd, as 
sohcitatiun lias already been made by the Team's Division. 



Fig. 11. '"Do Not Solicit" card. It prevents duplication of effort 
on the part of employee committees and house-to-house canvassers. 

every city that has so far conducted a War Chest 
Campaign has found it advisable to organize a 
special corps of workers. In Rochester they are 
designated as the War Service Corps, whose busi- 
ness it is to hold themselves in reserve until the first 
solicitations have been made by the individual sub- 
scriber's teams, the industrial groups, and others. 
Every time a subscription is received a "Do Not 
Solicit" card is made out and sent to the War Serv- 
ice Corps (Fig. 11). 

When this card is received by the house-to-house 
solicitors they cancel this name from their list. This 
tends to reduce in very large degree the repeated 
solicitation of prospects. 

Use a "Refusal Card" When Necessary 

A valuable feature of every War Chest Campaign 
is a "Refusal Card" (Fig. 12). 

In some campaigns the Refusal Card is printed 
on yellow card stock and the list of those who refuse 
to contribute is termed "The Yellow List." This 
feature is of immense value in the preliminary pub- 



How to Run a War Chest Campaign 



licity. One or two stories appearing in the news- 
papers about the "Yellow List" is sufficient to bring 
a great many slackers into line, and to make the 
work of the house-to-house solicitors proportionately 
easy. Every solicitor or team worker should carry 
a small supply of these cards with him. When the 



Refusal Carp 



EMPLOYED AT 






REASONS rOlt REKL'SING lU CO.\TRl[JL ITi: - 



■l.-^.l^L 



PD Iff 



Fig. 12. Refusal Card. 

prospect refuses to contribute the card should be 
presented and filled out as shown in the illustration. 
At the conclusion of the campaign the War Chest 
Committee can use its own judgment about publish- 
ing the list of these names. 

Handling the Committees — Publica- 
tion of Pledges 

A very important part of the War Chest Cam- 
paign is the proper machinery for the noon-day 
meetings and the reporting of amounts collected. 
Organization of the groups of workers under cap- 
tains and managers insures a proper segregation into 
units small enough for easy manipulation. A 
gigantic score board with proper divisions for the 
different groups, listing the subscribers in the news- 
papers in alphabetical order or by amount of pledge, 
will keep the public properly informed of the 
progress of the campaign. 

The plan adopted by practically every city which 
has a War Chest is that of publishing lists of all 
subscribers in the newspapers from day to day. 
This enlivens public interest, gives credit to the gen- 
erous and shows up those who are not giving accord- 
ing to their means. 

In Albany the plan was followed of publishing 
the names according to the yearly amount of the 
gift. In Rochester the names were published in 
strict alphabetical order regardless of the amount of 
subscription. In the larger cities it is advisable to 
publish only the names of givers above a certain 
amount, as there would otherwise be too many 
names to carry. 



The Pledge Ledger Accounts — and 
How to Handle Gash Payments 

As soon as the pledge cards have been signed and 
bulletined, they should be turned into the War 
Chest office and filed in one straight alphabetical 
list by name of subscriber. The preliminary work 
done in typewriting these cards now bears abundant 
fruit, for the work of the compilers is infinitely 
more rapid and accurate than it could have been 
otherwise. 

As the pledge cards come in, corresponding ledger 
cards should be made out, typewriting the name 
and address and the amount pledged at the top of 
the card as shown in Fig. 13. 

The ledger card should be 6x4 size, and in large 
communities the posting can be best done by a book- 
keeping machine. There will be but one debit entry, 
the total amount pledged for the year. The card 
should provide spaces for 12 credit entries, and the 
cards should be indexed in straight alphabetical 
order. 

In medium sized and large communities the use 
of a cash register is advisable because it automatically 
provides a receipt. This is a great time-saving 
feature. When the first monthly payment is due, 
the War Chest office (the cashier's department) will 
be flooded with subscribers desirous of paying their 
pledges. A cash register (especially designed for the 
purpose by the National Cash Register Co., of Day- 
ton, O., and furnished to a great many cities,-see 
Fig. 4, page 5 ) , will enable the cashier to take in 



Joseph H. Gilmore, 
624 Monroe Ave. . 

Bept. Mgr. Barton Mfg. Co. 3120.00 


□ •TE F-OLIO OEQIT 


0»Te FOU.C CWCOIT 


June 1 64 *120.0O 


Julv 1 120 410.00 




AUK 1 241 10.00 




Seut 1 390 10.00 











































13. Ledger card of pledges and payments, 
alphabetical index. 



Filed with 



the payments with great speed. Every time the 
amount is rung up a receipt in the form of a ticket 
about 3" square (Fig. 14) is printed by the register 
and may be handed to the subscriber. If necessary, 
the cashier can write the subscriber's name on the 
ticket, which then constitutes a complete receipt. 



10 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 



The room in front of the cashier's window should 
be provided with one or two standing counters upon 
which deposit slips should be placed. 

As the subscriber enters the room he is directed 
to one of these standing counters and requested to 
fill out one of these slips for the amount of his 



THIS IS YOUR RECEIPT 
D -06.00 37 182 JUN.12-18 

Trans, Amount Trans. No. Date 



PAID 

SYRACUSE WAR CHEST 



Fig. 14. Receipt Form for cash payments. 

monthly payment. This is then presented at the 
cashier's window with the cash or check. The 
amount of time required to accept this money, verify 
the amount, ring it up on the register, and hand the 
man his receipt is so short that many people can be 
taken care of in a surprisingly short time. 



ROCHESTER PATRIOTIC AND COMMUNITY FUND, INC. 

Taymenl Slip 



Name 

Address 

Amount $ . 



Fig. 15. Deposit Slip. Tliis is liilcd out when cash payments 
are made. 



Collecting Pledges Without the Cost 
of Monthly Statements 

Because of the very large number of names com- 
prising the subscribers to the War Chest, it is advis- 
able to avoid the expense of sending out monthly 
statements. The publicity should dwell upon the 
necessit}' of the individual subscriber's making his 
monthly payments without being reminded each 
time by a statement. 

The most ingenious and effective plan for this is 
a calendar (Fig. 16) having one coupon for each 



JULY 1 m 



pg, »vn,cl.l. lo Roch^fl" P«l.^ 
.lie «,d Communiw Fund. Inc., 
7'181 Si. p.ul Street. Rochri.cr, N. Y. 







-^^r^:^^ 


■?" 


,...-.,.. 


SEPT. 

79-ai Si. P.b1 Si 


.■ Ih.«t nunc. 

e«, B«i.e««. N. y. 


.ddtF 


vSi? 


Arlctrr.. 




NOV 1 t;w=-~:u™fi.v 

T^\ a. p.ul Slr«t. RocK.u.t. N. Y. 



....... 


Amooni 5 


".l^.'SU^ 


l^^- 


_».. 


>1,1H. 


JAN. 

7481 Si, P.ul Su 


1 1 

a. B«K.« 


;5l™ 


•J^F 


A .mrunr 


AJJ 






vtd r^'ADD.ILJ rd.4. Id 



MAR. 1 i^i^liiSsl; 

71-81 St. p.ul Snf«. Rochc^ti, N.Y. 






\m & V i lft« nunc, .ddnu ud ■omnt 

ni t\ 1 A your t«™fni. ID RwArtler P,«ri. 

Dlic .nd CDmiDumv Fund. ]«.. 
7^1 Si- P.ul Sl.«t. Ro(>.f««. N. Y. 



{[tirsrSsst'vsi'.'si?;^ 



MY \«S02 CHOELST PLEDGE. 



.ais 








itie 


I9IS 




AUGUST 




i^in 


































r 






1 


2 












1?, 






n 


6 7 


U 


y 
















'^ 11 
















23 2\ 


7S 


?<. 


27 


la 












28 


29 


30 ' ,1 1 








J3 


-*' 









IBIS 


" 


SEPTEM 


BER 




1318 








1 


7. 


S 


4 


,■> 


t> 


7 


B 


<) 


10 


11 


12 


i:i 


It 


IS 


16 


17 


IK 


10 


20 


21 


22 


?H 


■/I 


'/.S 


26 


27 


2R 


29 


3U 








^^ 





OCTOBER 











i 


4 


.'; 


6 


7 


« 


9 


in 


)1 




13 


14 


IS 


Ifi 


17 


IH 


19 


20 


VI 


•n 


■/;t 


2t 


2.'-. 


26 


27 


28 


-■' 


:i() 


;ii 




1 




FEBRUARY 


t»i»| 














1 1 


4 


<; 


6 


7 


" 1 




1'/ 


1.1 


14 


15 










22 1 


25 


26 


27 







I.I. MARCH 


. !'.-| 


|i4J^^ 


^*ES'^^ u. LV 1 


- 


— "■ -j - 







-i-" 






I 


— 


3 4- 


S 


'. 






"i 


f, 


7 


8 


6 


7 


R 


9 


10 


11 


12 


q 












IS 


13 


14 


IS 










16 


17 


1R 


19 


70 


21 


22 
















»Ha 


»»ii 


2S 


2b 


27 


28 


29 










^ 


■^ 


lilt MAY 


-T^^l 


|i^-^ 


JUNE 


*" "'•• "-^-"-.T 




5 1 2 


.t 


4 


.■> 




7 








8 9 


10 


11 


12 








14 IS 


16 17 


l,i 16 












18 19 20 


21 22 


23 2( 


22 23 


24 










' 23 26 27 


28 29 


30 31 




1 1 1 1 ), 



AUG. 1 i^rStS 



.. P.ulSir«i.llKhni«.N,Y, 



OCT. 1 ^S-^^lteir;^ 






■ „ 


AmounI i 


^i-^.^r.,''. 


i;2;'.3i- 


— ■'- 


FEB. 

79J11 51, P.ul Si 


1 tea=-^i 




!..)Ar... ' 



ArK. 1 ff.'.-rsiz.rFt.-i-c 



79.81 51. P.ul SiT«i. RdcI 



V«r«ri^ « In.m nunc, .ddriu i>nd lunsui 

JUlib 1 ^;'.'X'c™™u?j^Fll"d.7nc 

7MI S«. P.ul Su«i, Roch=u«.'N. Y. """' 






Collection Calendar. Coupons are clipped as each payment is made. Talented and copyrighted (to prevent misuse of 
the idea) but furnished without profit by Yawman and Erbe Mfg. Co. 



11 



How to Run a War Chest Campaign 



month. One calendar is given without charge to 
each subscriber. Every month when the subscriber 
pays his pledge he clips off the coupon for that 
month. So long as a pledge remains unpaid, this 
calendar reminds him of it; and it might be men- 
tioned that people entering his office and seeing the 
calendar on the wall will be made aware of his delin- 
quency by the undipped and overdue coupons. Thus 
strong and timely moral pressure is brought to bear 
upon each subscriber who is honest with himself, to 
pay promptly and without the necessity of a state- 
ment from the War Chest Office. 

As these calendars are printed in great quantities, 
from plates already made up, the cost per calendar 
is very low; and as a matter of service we furnish 
them at less even than actual cost to us. Thus the 
pledge-collection expense of the War Chest is re- 
duced to practically nothing. To prevent commer- 
cial exploitation we have patented and copyrighted 
the collection calendar for the benefit of War Chest 
committees and other similar organizations. The 
months and coupon dates can be changed for each 
printing. On the reverse side is imprinted the War 
Chest Committee's office address and any special 
instructions that seem necessary about the desir- 
ability of prompt and unsolicited remittance of 
pledges, etc. 

"War Chest Day" to Help 
Collections 

A valuable publicity feature is War Chest Day, 
once a month. Some cities have adopted this plan. 
It consists in designating a certain day like the first, 
fifth or tenth of the month as War Chest Day, and 
asking the newspapers to publish notices to the pub- 
lic that their monthly subscriptions are due on this 
day and should be paid promptly. Ministers in all 
churches are asked to make mention of the fact, 
notices are run in the moving picture theatres, the 
front ends of street cars are placarded, and one or 
two posters are displayed in the most prominent por- 
tions of the city. 

The Amount of Equipment Needed 

Depends upon the Number of 

Pledges Expected 

The room in which the typists and clerks are em- 
ployed should be carefully laid out with plenty of 
room for typewriter tables, work tables, and shelves 
for the storage of stationery. 

The nature of the lists handled, both prospects 
and ledger cards, is such that the card file should 
be protected from possible loss by fire. Record 

.. ■ 12 



Safes are best for this purpose. The interior of each 
safe can be equipped with file drawers for 6x4 or 
5x3 cards, and each safe has a capacity of approxi- 
mately 75,000 cards in 5x3 size, or approximately 
40,000 cards in 6x4 size. 




' Y and E • Record Safes in the War Chest Offices. 

In requisitioning equipment, cards and other sup- 
plies,, a safe guide for quantity is the number of 
pledges which will be taken. Conditions in differ- 
ent cities vary, but in general the number of pledges 
possible in any city is about one-third of the popula- 
tion. In the smaller towns the proportion would be 
higher. 

At the beginning of the campaign the advertised 
quota, both for number of pledges wanted and 
amount of money, will be prominently featured in 
the advertising. This is the goal, and in the case of 
nearly every city which has had a War Chest the 
quota both for number of pledges and amount of 
money has been over-subscribed. Just as soon as 
the number of pledges wanted has been decided 
upon, orders may be placed for prospect cards, sub- 
scription cards, ledger cards and filing equipment. 

For a Campaign Involving Less 
than 5000 Pledges 

A large number of very small towns have con- 
ducted War Chest Campaigns which involve 5,000 
pledges or less. A convenient system for small com- 
munities is not to use a safe, but only a No. 7022 
Efficiency Desk as illustrated in Fig. 17. 

This desk is equipped with three card drawers, 
each one of which contains 4 compartments for 6x4 
cards, a total of 12 compartments in the three draw- 
ers, with a maximum capacity of 10,000. 

This desk is used for the filing of the ledger cards, 
arranged in alphabetical order. The center drawer 
of the desk is equipped with a special cash drawer 
as illustrated in Fig. 18. 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 




Fig. 17. The No. 70J2 EiRcicncy Desk, 

In such small towns an office force of not more 
than one or two people can take care of the record- 
keeping when the campaign is over. The treasurer 
or cashier can seat himself at his desk, the subscrib- 
ers presenting themselves one at a time for payment 
of their pledges. The drawers of the desk are 
equipped with frictionless suspension slides so that 
they work easily and enable the operator to locate 
cards with great rapidity. 

For a small War Chest the ledger card shown in 
Fig. 19 is very convenient. This card is 6" wide 
and 4" high, provided with a space at the top for 
the typewritten entry of the name, address, and 
business connection, and provides spaces in the upper 
right hand corner for the amount pledged and the 
method of paying. A duplicate of this card is used 
for the subscriber's receipt. 




Fig. IS. The cash drawer part of the Efficiency Desk. 

'Fhis card is exactly like the ledger card except 
in color and bearing the words "This card must be 
presented with each pa\ment" in the lower right 
liand corner. When the subscriber makes a payment 
of his pledge he presents the money with this card 
to the treasurer. The treasurer locates the corre- 
sponding ledger card in the Efficiency Desk, removes 
it and makes the entry, making the same entry on 
the subscriber's card. A column is provided on both 
cards for the initials of the treasurer or cashier 
receiving the money. 

A manila envelope is used b\ the subscriber in 
which to keep his duplicate ledger cards. 







COnNINC AND PAINTED 


POST WAR CH 


EST 


INC. 


CORNING. N.V. 

AMOUNT PLEDGED 

$ 




'""^ 


DATE 


AMOUNT 




DATE 1 AMOUNT 




REMARKS 


-- 




















































































































































-y u«f KO-tmA- . i-i... 



Fjg. 19. Ledger Card for small number of pledges. Color buff. 

For Campaign of 5000 to 15000 

In War Chest campaigns of from 5,000 to 15,000 
pledges, but one Record Safe would be needed. This 
provides plenty of capacity even were three forms 
of cards used : prospect, subscription and ledger. 
The use of a separate prospect card, however, is such 
a waste of material and time that very few com- 
munities have used it. 




J'^ig. 20. The "Y and E" Record Safe, equipped with the follow- 
ing sections: 1 No. IJ top, 1 No. 17 cupboard section with shelf, 
3 No. 34 sections for subscription and ledger cards. 



As a general thing, therefore, there would be only 
two forms of cards to provide for: subscription and 
ledger cards. One Record Safe as illustrated (Fig. 
20) will answer all requirements. 

15,000 to 30,000 Pledges 

Where the pledges to be taken run from 15,000 
to 30,000 tivo of the Record Safes are required. 

One of the safes is used for the filing of subscrip- 
tion cards and the other for the filing of ledger 
cards. Of course, the arrangement of the safe in- 
terior can be changed readily, as all the equipment 



13 



How to Run a War Chest Campaign 



is sectional. Steel sections may be had instead of 
oak or mahogany, but the oak is generally pre- 
ferred. 

For Larger Communities 

Where the number of subscriptions runs above 
30,000, three, four or five of these Record Safes are 
required, the actual filing capacity needed being 
determined by the number of pledges expected. 

Additional Filing Equipment 

For the use of the ofBce manager, his secretary 
and perhaps his first assistant, the "Y and E" Effi- 
ciency Desk provides a combination of desk and fil- 
ing cabinet that is very unusual. It enables the 
office manager or the head of the department to keep 
within reach card records and vertical files contain- 
ing the records of the campaign, all properly 
arranged and indexed, for instant reference. All file 
drawers are equipped with frictionless suspension 
slides. Fifty models of the Efficiency Desk are car- 




The office manager may prefer a No. 7040 Efficiency Desk. 
Filing Section No. 804 is also useful. 

ried, including six with disappearing typewriter 
pedestals; in fact "Y and E" Efficiency Desks with 
"Y and E" Systems cover every requirement. One 
of them is illustrated on this page, together with 
one of our sectional cabinets in oak. 

"Y and E" filing sections are made in standard 
sizes and types for all filing purposes — in both oak, 
mahogany and steel. We also offer index guides, 
filing folders, record forms, etc., for every kind of 
record-keeping. Complete catalogs showing our 4,- 
000 products will gladly be sent upon request. 
More than that — we have special representatives of 



our System Planning Service covering all parts of 
the country, who will gladly help you in an ad- 
visory way, without charge. They have the back- 
ing of nearly forty years' experience covering per- 
haps a million system installations. This experi- 
ence is so broad and practical that it can undoubted- 
ly be of immense value to you in handling your sys- 
tem or record-keeping problems. 

War Chest Advertising 

Folders explaining the War Chest plan should 
be sent into every home in the city (Fig. 21.) 
Poster cards should be placed in all store windows. 
Billboards and street cars should carry War-Chest 
copy. The newspapers will find the topic prolific 
of news items having publicity value. In fact, the 
strongest assurance of success in a War Chest cam- 
paign is the use of newspaper publicity. A few 
specimens of newspaper advertising copj' are shown 
in Fig 22 ; but best of all is the daily list donors 
and pledges : if a man gives too little in proportion 
to his means, he knows that everj'body will know, 
through the press. And the long list of donors in- 
spires the laboring classes with confidence and with 
a sense of equal responsibility — means considered 
— for the success of the work. 

News stories on such features as the justice of 
the plan ; the personnel of the teams ; statements 
made by prominent local men favoring the plan ; a 
description of the methods of solicitation ; the com- 
pilation of the "yellow" list, which is sure to bring 
a lot of people into the right attitude of mind ; the 
generosity of various local institutions on denoting 
services, space and money, will make it certain that 
the public will be ready for the campaign when it 
begins. 




Fig. 21, A War Chest envelope-size leaflet, sent into all Iiomes. 



14 



IIIIIIIIIIIIJIIIIIIDIILII 



Yawman and Erbe Mfg. Co., Rochester, N. Y. 



Street demonstrations are of value. A large float 
bearing a cedar chest of gigantic proportions was 
sent up and down the main streets of one city, and 
through the residential districts. In another cit}' 
a famous Kilties Band was featured in a daily pa- 
rade, participated in by local fraternal organizations. 

Even the motion picture was used in Rochester, 
a special film being made up and shown in all the- 
atres to show the work of the various charities rep- 
resented in the War Chest and to visualize how the 



War Chest economizes expenses and increases effi- 
ciency in handling the funds. 

Every War Chest campaign has been generously 
supported by the public. The War Chest idea has 
proved to be a help to the community purpose, to 
the soldiers in France, and to the Government. As- 
sistance in planning the details of any campaign — 
particularly as applied to the methods of record- 
keeping, etc., will gladly be given, without charge, 
by our System Planning Service. Address the ex- 
ecutive offices, Yawman & Erbe Mfg. Co., Roches- 
ter, N. Y. 



THE BUDGET 



«HOW MUCH?" 






WDais'i HialUli in 



S2.000 
1.000 
6.000 
-.000 
S.OOO 
9.000 
10.000 
I 1 .000 
li^.OOO 
I 3.000 



mtnv riquuli and if'er cartTul ilndy o( the inndjrdi o( giving in Colarabui 
lici in canncclion wiih 1 War Choii. ibe rollowing icbedul* it labmiiied 11 

ROCHESTER'S FAIR STANDARD OF GIVING 



sv.ooo 
6,000 
7.000 
a.ooo 

9.00O 

10.000 
1 1 .000 
i;i.ooo 
13.000 
1 4.000 







120 


ISO 


no 


243 


280 




-160 


405 


450 


300 


330 


605 




720 


780 


843 


<» 1 


qso 






To-morrow wc wID have some soggeslioos lo givers 

Bochcitpr Pitriotic and Comrouniry Fnnd, Inc 



"ADVICE— 
TO SLACKERS 



When B leun vetka to 
oird, he will probably n 



Don'l blune hira if you dunk he ■ Kildnfl you la 
ihre too much— hg probablj had nolliiiif to do 
with &Qnff the Him. 



Dod'I l«n hen that yon ban hail ■ baii Toar— 



war acbntia. Worti u nol the rquivilait of 
moBer, if you han the montr. We need them 
both. 

Don't tcQ him you have boushl Liberty Bonili 
-he knowj you e»n bonnw money on them. 
Anyway, lesdina money on the tafeil lecurity 
in the world at (ood iolcraf hu ■bKluIcly 
notliins Id do with charity. 

DmtlcDhimyouwoD*! give to any but your pet 

butiti*ion. don't you toe all the oIImti are (it- 
inf to youn? It bH event up in the War Qnt 



Etan't uy you don't want to loie your 



CAMPAIGN EXPENSES 



All ibo eipeua of tliii can 
■ubamption of a muiu 



»i«n «.d the office e.pen«. of the fund, up lo J>me 1. 1919. have bc«> covered by a «™r.lo 
amount, wh«h i> ertimaled to be more thai, the amount -hich will he nsqu.foA Whatever 
I of thii Kparate fund will be turned into the War Cbe»l at the dote of tba yaar. 



Every Dollar You Subscribe Registers 100^ 

A Growing Percentage of Rochciler'i Wage Eamcri Are Giving Their Full Stare. 
The FBctoriei Are Coming lo ihc Front With 100% SubicriptioM 

Compare What You Give With What They Are Gving! 

Evety tndinduil Sub«riber ithoH earning more than J2,000 a yaar 
and thoK of ittdepesdenl mauui SHOULD OVE HIS FULL SHARE 



YOUR MEASURE 

Do You, as an Individual Subscriber, Measure 
Up to One Hundred Per Cent? 

These Factories Are 100 Per Cent: — 



HOW MUCH? 

The Spirit of Giving 



»» 



the tecurity of a 
n the ir ' 



■^ple of i: 



ailty befon 



I before Ihii 



war began, the French wctt pictured by h 

louj ccul* wen irKApabLe of urueifiih purpose, of uataincd 
cndeaTor or of ucri^ce for a lofty ideal. And thu pictuR, 
made in Germany, wa* widely accepted even in Grvit Bht- 

Whal bromhl about the reverul of the wotld't judj. 
ment? How hu it come lo pan thai everywhere that the 
cDn&denl Rope of the triumph of democracy and of hu- 
nuuiily over German lava^ery ij cheruhed. thii hope ii 
forti5ed to certainty by the heroic et>durance of France? 



I diSemil from thoie 

-■- fore we enlenJ the 
r having Loit their iduU. t 



IT patriotiim, theij 
v.-Drth in Iha [ 



of 



the . 



. The AoMavaa (> 
likened time nnd ac>in In twine fattening in ihlg- 
ilence on the fruili of other natiooi' toil and pri- 
nd btoodihed. Our love for Eberty azhi indepcn. 
u lip-iervice and ihun. it wa> i&id So tons ai 
\ nothing in blood or trvaiure, we ■poke loutfly^m 
- ' - - eady to kue a life. 



field- French armies it u true, 
edly ovcreome the grcalej armi 
^enermli have ditplayed n mnrvi 
adaptation of novel ejcpedienli 



fortitude, of high re 
ideal and of c 
ideal which a 



in lucceuful waHar 

or the amminfi cha.- 
d the French. 
I Id be (ought in the 



uefly, i 



coupled with their 
Dduced much that 
kre with Germany. 



Ivilian population of Fral 



I dollar of war preBti, I 

So ran the tale that far loo many peoale in the world 
— including specially the Germani — believed. Wben wo Al- 
tered the war. our action lilFncedKincof Ihu talk. Butitivu 
not all ulenccd. nor ii <t yet. II will nol be altogether uloiced 
unlil America, like France, hai enliited every man. woman 

and ihowi that he feeli. the ume individual reipoiuibiuty in 
caving liberty thai every Frenchman fecU. Nor will the war be 
won until then, for not until then will we ileKTve lo win. 

II ianot neceuary Ihal every American fight b1 thefjonl. 
nor ij il dcijiable. Everyone knowithaL Buliliineceuarythai 
everj'ono who doci not fighL at Ihe front, fight here at home. 
He muil Buhl by worldnj^or victory, by laving and grviog- 
for victory, by sacrificing every day until victory come*. Ho 
cannot paM thu burden on to another, atho- in Franco or in 
Great Britain or en Italy. He cannot thirk it in the eipecta. 
lion that tomcone el&e here at home will carry it for him. He 
mull carry it hinucU il America ia nol to be ihamed by hirr^ or 






nnot fighl with full n 



: .the c 



Tlir War Cheil Fund it Rochnlcr'i Ii 

in Rocheiler wko il not going to the front, the pnvilesoUld Ihe 
meani ol tervins here at home andof knowing that hit lervicc 
uho cannot fight with a gun 



ivc It enablet 
with hi 



n thorn 



no to mtem 
a R9*Wler 






.1 the froi 



n Ihen 



doing to win tho war only what i 
ia doing. Accordmg to hit opportunity, Ke will fight in the 
certainty that hia people u worthy to be preaerved in itafib- 
ertie* and righta beeauae ita individuali equally among 
themichrci ihare peril and hardihip ai vrell a> freedom and 

That ia why democracy and libetty'are very real to 
the French aoldier. and why they aeon lo him worth fight, 
ing lo aave. He loiowi Lhal while he ia Gghling for them. 
the men and women in the home*, the faclorKa. on the 
farms and in aD conditionj and occupationa.are ttriving and 
lacnficing for the ume endi. 



to fight with. It reduce* thii fighting h> 

and efTicimcy. It inaurea that no blow atruck by 

dollar for liberty and humanity will miu its mark. 

The War Cheat Fund umtca the work of ftrengthoning 
and aupporting the military army at the front with tfn othd- 
indiipenuhle work of preserving and atrenfthening the mo- 
rale of the civilian army at home. Strong and vabant armiea 
;owm Ihe 1. " ■ 



■ I home Irr. 



mtbent 



uidetoai 



Ihettreuof war No people that u affhctcd w 
diseatc or Hilh proalraling financial ddtma behind the lij 
il forrmdable at Ihe battle fmnl. Wilneu Ruuia. Therefon 
u our duly to negletl no juat and prruing need at home wli 
we aupply Ihe needa "over there" 
The War Cheil ii to be Ihe r. 



The V 



■ gave FriL 



iah and American eredulily. France haaglorioutly redeemed 
it. through the tublime idealiam. t^e unfaltering faith and the 
IB of her people at borne. 



. Ilia lobe the gauge olRoeheater'a apirit of bberty. It 
lio Id be the perrnanenl and indelible record of the indi- 
lal (pint of (ervue that wai pmenl m Rocheiter while thu 

Get on the War Chett bit for the take of American lib- 



Rochcste- PatriolTc and Community Fund, Inc. 



I lie 
don I 



2A. Sonic examples of ilic newspaper advevtiscments run ilnring the Rochester campaign. 
Puhlicity Committee, on which the newspapers were represented, were another factor of intc 
ors and amounts given were published daily, together with incidents of the campaign. The 

War Chest news. 

15 



News stories worked up by 
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LIBRARY OF CONGRESS 



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020 953 156 2 




Some of the 4000 "Y and E" Filing Devices and Office Systems: (1) New Record 
Safe (three sizes); (2) Oak and Mahogany "Upright" filing cabinet; (3) "Fire- 
Wall" Steel Cabinets; (4) Card Cabinets and Systems; (S) Ledger Desks for 
Banks, etc.; (6) Direct Name Vertical Filing System; (7) Efficiency Desk (50 
models); (8) Mammoth Vertical File, for blue prints and drawings; (9) Sectional 
cabinets for filing, storage, etc.; (10) New Steel Shelving for vault, stock-room, etc. 

Ask us for further information. 



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Hollin 
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020 953 156 2 



Hollinger Corp. 
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